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Inside Rosemary: Discovering Sarasota’s Creative Community. Part 1




My connection to Sarasota's Rosemary District started when I began attending classes at Yoga Shack four years ago (https://shackyogafitness.com/). Over that time, I’ve seen the district transform rapidly, becoming a true home for creativity and design. Just a 10-minute walk from my house, I quickly made it a habit to explore different routes each time, uncovering new streets and hidden gems. I found a neighborhood bursting with character and creativity—a place with genuinely bohemian energy.


The Rosemary District is just north of downtown Sarasota, bordered by Fruitville Road to the south and Orange Avenue to the east. It’s a neighborhood that feels familiar yet constantly offers discoveries. Once the heart of Sarasota’s African American community, this area is steeped in history that’s still very much present. But what caught my attention is the unique vibe—a mix of the old and the new, where history intertwines with a fresh wave of creativity.


Each walk through the district offers something different. One day, it might be a mural I hadn’t noticed before, and another, a new café or boutique that’s just opened its doors. The neighborhood has this youthful energy that’s impossible to ignore—art studios, indie shops, and small galleries are around every corner. It’s not about big institutions; it’s about the local flavor, the feeling that everything here is made with intention and care.


The district has a mix of small, authentic businesses that give it its unique charm. You’ll find cozy coffee spots like Willows Cafe (https://www.facebook.com/WillowsCafeSarasota/), Cafe Arts (https://www.cafearts-sarasota.com/), and Project Coffee (https://www.projectcoffee.us/), each with its vibe and a perfect brew to kick off your day. For food lovers, there’s the Artisan Cheese Company (https://artisancheesecompany.com/), a go-to spot for gourmet cheese and other fine foods. Then there’s Herbarium (https://www.herbariumsrq.com/), a cosmetic shop focusing on natural, plant-based products that are as good for your skin as they are for the planet. If art and culture are your things, Harry Roa Gallery (http://www.harryroagallery.com/) offers vibrant contemporary pieces, while Canned Ham Vintage (https://www.instagram.com/cannedhamvintage/?hl=en) gives you a nostalgic journey through carefully curated vintage treasures. For those into fashion, Wearable Art (https://www.wearableart.com/) is the place for unique clothing and accessories that make a statement. And, of course, there’s Great Heights Creamery (https://greatheightscreamery.com/), where you can indulge in artisan ice cream made with creativity and passion.


Street art, public installations, and unique storefronts make walking through the Rosemary District feel like a constant discovery. And then there are the people—artists, designers, and entrepreneurs who have made this creative hub their home.


What I love most about this district is how authentic it feels. You won’t find chain stores or big-box retailers here. Instead, it’s filled with local businesses that genuinely reflect the community’s character. Cafés with a personal touch, shops that offer handmade goods, and spaces that invite you to sit back, relax, and soak in the atmosphere. The neighborhood is growing, but in a way that stays true to its roots.


If you haven’t yet explored the Rosemary District, I highly recommend strolling its streets. Start with a yoga class, grab a coffee, and get lost in the creative energy that defines this neighborhood. You never know what hidden gems you’ll discover next.



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