This is the second article in a series exploring Sarasota’s Rosemary District, a neighborhood buzzing with artistic energy and creative happenings. These articles uncover the area’s hidden gems and vibrant spirit, continuing with one of its standout spots: rabbit RABBIT Boutique.
The Rosemary District is quickly becoming one of Sarasota’s most artistic communities. What was once the heart of Sarasota’s African American community has evolved into a lively hub of creativity-driven businesses. This comeback has brought a renewed sense of community and collaboration to the area, making it a magnet for artists, designers, and anyone with a passion for the arts.
In the heart of this creative neighborhood, you’ll find rabbit RABBIT Boutique https://rabbitrabbitsrq.com/, a little shop with a bohemian vibe owned by Amanda Gilliland that genuinely captures the vibe of the Rosemary District.
The boutique offers a carefully curated selection of unique, high-quality items—from indie fashion and handmade accessories to thoughtful home goods—all sourced from small designers and artists who share Amanda’s passion for uniqueness and sustainability.
Her sourcing process is a blend of traditional and modern methods. She finds many of her artists through Instagram, design blogs, and by attending smaller satellite fairs alongside larger trade shows. These fairs offer a more accessible platform for emerging designers who might not yet have the resources to participate in significant events. Amanda’s customers often play a role in her curation process by sharing tips about fabulous finds from their travels, further enriching the store’s collection.
As the holiday season approaches, rabbit RABBIT Boutique will introduce special items such as silk-screened tea towels and vintage textiles used for gift wrapping—a sustainable and stylish alternative to traditional wrapping paper. These offerings perfectly capture the boutique’s ethos: beauty, quality, and a touch of the unexpected.
The name "rabbit RABBIT" has its roots in an old tradition that brings good luck if you say it on the first day of the month. Amanda started the shop as a pop-up, only open on the first of each month, which fit perfectly with this quirky idea. As word spread and the boutique’s popularity grew, Amanda found a permanent space, and the spirit of luck and discovery that defines rabbit RABBIT came along with it.
Amanda's location on the Boulevard of the Arts in the Rosemary District was no accident. She was drawn to the area for its deep-rooted history and constant regeneration as a hub for arts and community. The collaborative spirit within the Parkside development, where the boutique is located, further solidified Amanda’s decision. The businesses in Parkside, including cafes, restaurants, and art spaces, regularly collaborate, creating a tight-knit community where creativity thrives.
Looking ahead, Amanda is excited about expanding her collection, particularly in clothing. She’s focused on bringing in more European designers, especially those working with linen—materials that reflect high-quality craftsmanship and suit Florida’s lifestyle. Additionally, Amanda plans to launch design services and a trade program in the fall, catering to those seeking style and sustainability in their home decor.
Photos: iruphotos.com
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